Sky Media has today launched Sky Analytics for media agencies and advertisers, delivering a self-serve tool to plan, report and evaluate TV campaigns.
The service is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
The tool will be compatible with AdSmart and Sky’s on demand platforms and supports MOAT, giving clients and agencies independently verified metrics to assess the quality of the impressions they’re buying.
“Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns,” said Jamie West, Sky’s group director of advanced advertising.
“The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV.”
Sky Media said it was on a journey to make Sky Analytics the one-stop portal to plan, report, evaluate and further optimise cross-platform Sky Media campaigns. Starting with AdSmart and on demand, with a roadmap to enable capabilities across all its full addressable, on demand and linear suite of products.
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