Sky teams up with IPC to promote Sky Movies Christmas Channel

Sky is set to rename Sky Movies Screen 2 as The Sky Movies Christmas Channel for the festive season.

The Murdoch-owned company has teamed up with IPC to promote the channel with editorial activity and themed days, such as musicals, romance and fairy-tales over the holiday season.

The eight-week editorial and commercial partnership will start with a double-page ad in IPC’s magazine TV Times, according to reports.

IPC’s Whatsontv.co.uk website will also launch a dedicated film section to promote Sky’s festive channel.

Other promotional activities are expected to include MPUs and leaderboards on Whatsontv and other IPC sites, such as Goodtoknow.co.uk, Nowmagazine.co.uk and Look.co.uk.

IPC TX’s portfolio will also support the Christmas channel, with promotions in What’s on TV, TV & Satellite Week and TV Easy.