Sky’s internet TV service could offer pay-as-you-go programmes

BSkyB’s upcoming internet TV service could create a new ecosystem for pay-per-view and pay-as-you-go TV shows.

Speaking at the FT Digital Media Conference, finance chief Andrew Griffith said: “There’ll be a spectrum all the way down to individual shows – we’ll see how far we get.”

Sky is set to launch film, sports and entertainment bundles on connected TVs, game consoles and other devices without the need to be signed up to its core satellite subscription.

“There’s a lot of growth left in cable and satellite platforms in the UK,” Griffith told the conference. “But a psychological barrier has been the need for a dish, a 12-month contract because of the way we put set-top box in to the market and the perception (though not the reality) that you need to buy a bundle.

“Over-the-top platforms facilitate new services that are more pay-as-you-go. That’s not necessarily deflating in terms of price – some of those pay-as-you-go services are more expensive – but they could reach out to a much larger base than the 13 million or so people who take (UK) pay-TV today.”

Read the full paidContent.org article here.