Smart TVs getting the thumbs down

Smart TVs are failing to impress early adopters, according to new research from Strategy Analytics’ Digital Home Observatory.

The study – which interviewed the same connected TV and multi-device owners as in 2010 when the last study was carried out – examined how the behaviour of eight ‘advanced’ user households in San Diego and London have changed over the past three years as new connected TV technologies arrive in the market.

Even though half of the sample had bought a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment – with respondents saying that they prefer devices that are easier to use such as tablets, smartphones and other connected TVs.

The report found that early adopters who have not yet purchased a smart TV were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead.

“The smart TV is limited in apps and doesn’t allow you to easily search,” said one participant. “I had a battle between the PS3 and the smart TV in which one to use, and the PS3 won.”

Taryn Tulay, senior analyst in the user experience practice at Strategy Analytics said: “OEMs and app developers are failing to provide smart TV users with apps and services that enhance the TV experience.

“Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV.”

The study concluded that while traditional TV will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and over-the-top TV/video services to support entertainment needs.