SMG makes branded content push with new appointment

Starcom Mediavest Group’s branded content division, LiquidThread, has appointed Claire Mason as head of SEO.

Reporting into managing director Andrea Brown, Mason will be responsible for growing the SEO service for LiquidThread and the wider agency.

Prior to her position at SMG, Mason led the search department at digital agency Positive, and was also head of SEO at DigitasLBi.

Commenting on the appointment, Brown said: “The past 12 months have seen incredible growth for LiquidThread, driven to a large degree through the integration of Search Engine Optimisation into our overall branded content offering.

“Claire’s experience means we can continue to grow and develop the team whilst ensuring all our content is discoverable across search and social platforms.”

Mason added: “SMG has a fantastic reputation in the industry for its SEO offering. I can’t wait to join the team at LiquidThread to excel the growth of its SEO division even further.”