Social video platform cuts creative directors out of the mix

London startup Pitch’d has launched a social video competition platform to help brands and agencies capitalise on their followers’ creativity.

The new platform allows brands and agencies initiate Vine and Instagram video competitions, challenging users to shoot short videos on a specific topic – then encouraging them to share amongst their network.

An early campaign with the RSPCA, devised with social media marketing and PR agency 33Seconds, saw the UK charity’s message ‘reach millions’ of potential supporters as a result of thousands of votes for more than 600 entries to its #HappyPet contest.

“Great advertising is no longer the preserve of creative directors,” said Adam Stamper, founder of Pitch’d. “Tools like Vine empower the man on the street to create beautiful and engaging content – which brands can harness like never before.

“Short-form video is the biggest thing to happen in marketing since Facebook, and brands need to be ready for this new era of ‘people powered advertising.'”