Sony Bravia Follow Up On ITV1

Sony revealed its follow up to the Bravia “Balls” commercial last night on ITV1 during the Manchester United v FC Copenhagen Champions League match at 8.30pm.

The Fallon created ad, labelled “Paint”, features 70,000 litres of paint exploding on a disused council block in Glasgow and required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera positions and a crew of 200 people.

Sony put the Sony Bravia television ad, which carried the strapline “Colour like no other”, online yesterday for the public to get a sneak preview.

Besides the online preview of the “Paint” ad, Sony has seeded clips and footage from the making of the commercial online using websites such as YouTube.