Sport to join Evening Standard for Thursday distribution

It has been announced that the London Evening Standard has partnered with Sport magazine in an agreement that will see the publications distributed together every Thursday evening.

The partnership is due to begin this September and will extend Sport’s distribution into new areas including Canary Wharf and the Square Mile.

The magazine will continue its own distribution on Friday mornings, with a current circulation estimate of around 300,000.

“This is a very exciting project for us as we are keen to collaborate with other significant media owners when the opportunity presents itself,” said Tim Freeman, head of distribution for the London Evening Standard.

“Sport is a high quality, well-respected title and is a good fit with our overall distribution operation.”