Spotify expands video podcasting tools for creators

In brief

Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.

Anchor is a free podcast platform owned by Spotify used to create, host and monetise podcasts.

Podcasters using the platform in Italy, Spain, Germany, France, Mexico, and Brazil can now access video podcast tools for free, and listeners in these countries can choose between active watching (with the video in the foreground) and passive listening (with the video in the background).

In a statement, Spotify said video podcasts were “a historically underutilized medium”, but have potential to grow engagement with audiences.