Amy Kean has been appointed as head of strategic innovation, Starcom Global Clients, it has been announced.
In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe, and will also work with the agency’s media and tech partners to create a long-term vision for each brand.
She will report to Jodie Stranger, UK group chief executive and president of global network clients, EMEA.
Kean joins from Beamly where she served as VP of strategy and planning. She has also previously held senior positions at both Mindshare APAC and Havas Media Labs.
“‘Innovation’ has been a key tenet in media for a very long time,” said Stranger. “Amy’s appointment will be instrumental in continuing to focus our agency on driving innovative solutions for our clients.
“Working closely with our various partners, we are setting out to take a strategic, data and human-led approach to deliver experiences between our consumers and brands.
“In all of our campaigns, we’re looking to utilise the best technology has to offer, but we’re keen to ensure this fits with a brand and its business goals. In doing so, we are ensuring that our clients future-proof themselves and maintain their brand identity.”
Kean added: “In today’s marketing environment, media agencies are under increasing pressure to be faster and more efficient. It’s important not to let this evolution to the agency model stifle creativity and innovation.
“Starcom has a fantastic track record in the tech space and brilliant client relationships, which make it the perfect place for fantastic, strategic work, and I’m looking forward to bringing my energy and experience to this agency and ensure we create some really impressive work.”
