Starcom hires Louise Peacocke as managing partner

Louise Peacocke will be returning to Starcom in her new role as managing partner, following seven years at rival agency MediaCom.

Prior to Mediacom, Peacocke led Starcom’s P&G Digital Agency of Record, which delivered the digital strategy and media execution for all P&G brands.

Peacocke’s new responsibilities at the agency will include leading senior relationships and driving overall business growth for clients; she will report directly to Starcom’s UK managing director, Hamid Habib, who said he is “delighted” by the appointment.

“I know our clients and our people are going to love working with her. She is challenging, brave and has an infectious personality that will definitely bring the best out of the team,” he said.

Peacocke added: “I’m thrilled to be returning to Starcom to lead their clients at such an exciting time for the agency. I’m looking forward to working with Hamid and his new leadership team – to help continue their successes and shape the future agenda for the agency.”