Sticky closes $3 million deal to “revolutionise optimisation” for online brand advertising
Media technology company Sticky – formally Eye Track Shop – has announced that it has closed a $3 million deal with European tech investors Conor and Northzone in a bid to clean up the “digital wasteland”.
Sticky claims that half of online impressions are never seen and 30% of those impressions that are considered ‘viewable’ also go unnoticed. In an attempt to overcome this, Sticky is launching a new in-screen measurement tool in a bid to “revolutionise optimisation” for online brand advertising.
By tracking ad campaigns, the tool will allow advertisers to see whether their ads are being seen or not, and ultimately help to increase ROI.
Mathias Plank, Founder and CEO of Sticky said that the company is looking forward to working alongside Conor and Northzone in this joint venture.
“Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionise this industry. Our mission is to help clean up the digital wasteland of advertising,” he said.
“Sticky technology will become a must-have in a world of ever-increasing competition for attention, where online brand advertising has been left without quality measurement tools for much too long,” added Penttilä, Partner at Conor Venture Partners.
Sticky’s list of clients include P&G, L’Oreal, McDonalds, and GroupM, among others.