Streamhub launches with offer of real-time video analytics

A new real-time video analytics platform that reveals the influencing factors that affect TV viewer engagement has been launched today.

Streamhub, which has been developed by the former business lead at Joost, Aki Tsuchiya, helps content owners manage online video and social statistics by consolidating big data and revealing both the negative and positive factors which drive viewing.

The platform, now in beta, gives content owners a view of how a video or live channel is performing minute-by-minute, across every viewer, via a dashboard. By consolidating and displaying live feedback from multiple platforms, Streamhub aims to provide content owners with a tool to make “data-driven decisions”.

Data sources include video engagement metrics from the broadcasters’ own services and YouTube, social marketing metrics from Twitter and Facebook, and online traffic metrics from Google Analytics, which together provide an analysis of the audience journey.

“Streamhub was created to solve the problems we faced when we worked in broadcasting and online video,” Tsuchiya, said. “Audiences are moving online and fragmenting. At the same time there are now massive data sets which teach us about each and every viewer.

“However, it’s not easy to make clear analyses when there’s so much data to manage. We want to automate these tasks to allow businesses to focus on the KPIs and ROI – making great content and reaching the right viewers.

“Getting to these relevant insights requires an analytics platform to be ever-green, and this can only happen if we are quick enough to evolve based on customer feedback.”