Sun cuts cover price to 20p in London

The Sun is cutting its cover price from 30p to 20p in London from today, making it the joint cheapest national newspaper in London with the Daily Star.

The News International paper’s cover price will remain 60p in the capital on Saturdays.

ABC figures for April show that the Sun had a circulation of just under three million copies, down 5.6% year on year (see ABC National Newspaper Round-Up: April 2009). It is thought that the price-cut could add around 50,000 copies to the paper’s circulation in London.

The Daily Star, which cut its cover price to 20p in November 2008 (see Daily Star slashes cover price), saw a year on year increase of 12.7% in April, taking its circulation to almost 823,000.

In January, the Daily Mirror upped its price by 5p to 45p, making it the most expensive redtop (see Daily Mirror ups its cover price).