Sun Set To Sponsor Soccer AM In New Six-Figure Deal

The Sun is set to be an exclusive broadcast sponsor of Sky Sport’s Soccer AM programme for the new football season.

Soccer AM will feature exclusive brand exposure of the Sun on the main Saturday morning TV show and the highlights show, Best Bits.

The partnership will launch this Saturday, along with the start of the Barclays Premier League, according to reports.

Creative credits will include the strap line ‘Football. We’re all over it.’, which have been produced by the ad agency Brothers and Sisters.

The deal was agreed by Sky Media’s sponsorship team and will form part of the Sun’s wider above-the-line campaign.

Sky: 08702 40 40 40 www.sky.com News International: 020 7782 3922 www.newscorp.co.uk