Sunday Tribune to revert back to tabloid format

Irish newspaper The Sunday Tribune will be changing its current broadsheet format, and reverting back to its original tabloid format.

The paper was launched as a tabloid in 1980, but changed to a broadsheet format after the first year.

The change back to tabloid format will take place from September.

The title, controlled by Independent News & Media (IN&M), has recently suffered a fall in circulation, and it is hoped that this change will attract new readers.

In the six months to the end of June 2010, the average circulation was 54,400 – a fall of 9.85% from the first half – according to the latest ABC figures.

By comparison, rival title The Sunday Times, owned by News International,  has a weekly circulation of 112,000 in Ireland.

The largest circulating newspaper published solely in Ireland is currently The Sunday World, with circulation of 267,130 in the last six month period.