Tablet owners are getting more comfortable paying for content

Even with a vast amount of free content available, tablet owners aren’t opposed to paying for the media they really want. Global insights firm Nielsen has looked at willingness to purchase media content among tablet owners in the UK, US, Germany and Italy and found that Americans are the most likely to pay for all categories of media content, except news.

Nielsen has also found:

• Most US tablet owners have paid for downloaded music (62%) and books (58%) to consume on their tablet. Approximately half have paid for movies (51%).
• News is the top content category among the European tablet owners surveyed: 44% of tablet owners in Italy, 19% of tablet owners in the UK, and 15% of tablet owners in Germany say they have paid for tablet news content.
• Among the European countries, Italians are the most willing to pay for media content on their tablet.

More information on tablet usage can be found in Nielsen and NM Incite’s US Digital Consumer Report, available via registration.