Tablet TV viewing surges among older owners

A new study, conducted by Altman Vilandrie & Company in the US, showed that tablet TV viewing has risen considerably among older tablet owners in the last year.

The annual survey of consumer video viewing habits showed that in July and August 19% of tablet owners aged 55 and older watched TV shows and films on their tablet each week, up from 11% one year ago.

“While it may not make parents seem any cooler, older consumers more and more are adopting their kids’ viewing habits,” said Altman Vilandrie & Company director Jonathan Hurd.

Owners aged 45-54 also witnessed a dramatic increase; weekly viewing jumped up from 15% to 24% year on year. The report goes on to say that the actual number of all older viewers (tablet and non-tablet owners) watching TV shows and films on tablets each week more than tripled since last year, though that group is still a small percentage of total tablet TV and film viewers.

“The biggest surprise in this year’s survey is how often older tablet owners are watching television shows or movies on their tablets,” said Hurd. “Tablets and other devices are transforming how, when and where all of us watch television.”

In contrast, tablet owners who were 44 years or younger saw virtually no change in the past year.

More information is available over at Altman Vilandrie & Company.