Talon hires first head of digital

Independent out-of-home (OOH) agency Talon has named Imran Elahi as its first head of digital, charged with driving digital OOH innovation.

Elahi’s experience in digital marketing spans more than a decade, including senior sales and commercial positions at adtech firm Criteo and customer experience platform UserTribe. He also spent a year at Accenture Interactive as a digital consultant.

“By answering the demands of advertisers for more data driven targeting and measurement, DOOH is poised for exponential growth,” Elahi said.

“This is an exciting time to work in OOH and I am looking forward to capitalising on Talon’s industry leading platforms and playing my part in the broader technology-driven transformation the medium is undergoing.”

Elahi, who will be based in Talon’s London head office, takes up the role immediately. He will report into the agency’s chief strategy officer, Jonathan Conway.

Commenting on the appointment, James Copley, UK CEO at Talon, added: “We have invested heavily in our proprietary AdTech platforms designed to automate OOH targeting and buying to deliver evidence-based outcomes for advertisers.

“As a digital marketing expert for the agency, Imran’s role is an investment in the right skill sets to help drive the effectiveness of those products for our clients.”