Telegraph Group Restructures Advertising Sales Division
The Telegraph Group is attempting to improve its advertising sales operation with a restructure that will see a team of strategy executives work within the agency sales teams on a daily basis.
The initiative will see each of the four teams covering newspapers and magazines assigned a planner from the commercial development department, who work alongside the sales executives with a specific focus on media planners at agencies.
Group sales director, Chris White-Smith, said: “By embedding commercial development experts within the agency sales teams we will ensure that strategic planning, partnership and development ideas are introduced as early as possible in the sales process.”
Under the new set-up, led by White-Smith, the newspaper and magazines display advertising unit will be headed by Jonathan Wilson, who has been promoted from display advertising manager to display sales director.
The newspaper team will be run by Ken Breen, who has been promoted from agency sales manager to the position of display sales manager. The magazine team will continue to be led by Rachael Drew, who will oversee a seven strong team, headed by Vanessa Welham as sales manager.
Breen will oversee three agency sales managers: Robin James, Lloyd Best and Mark Shuttleworth, who will act as brand spokespeople for The Daily Telegraph, Sunday Telegraph and the Money sections respectably. Each will communicate marketing or product developments affecting clients and agencies.
In the classified department, the management team has been rationalised to create a clear structure with easily identifiable reporting lines. As part of the shake-up, Chris Lloyd has been promoted from commercial manager at Hollinger New Media to classified sales manager, following the recent promotion of Stephen Dunk to classified sales director (see Telegraph Group Appoints Dunk As Classified Sales Head).
White-Smith added: “As our on-line revenues grow rapidly, some of the best opportunities to exploit that growth lie in classified. We already integrate our off and on-line businesses closely and are now ready to move that to another level. It’s a real bonus to appoint Chris to this role as his experience on both sides makes him the perfect fit.”
The changes to the Telegraph’s advertising sales department represent the first major change since White-Smith took on group sales responsibility following the departure of Len Sanderson last October (see Telegraph Parts Ways With Managing Director Of Sales).
Telegraph Group: 020 7538 5000 www.telegraphgroup.co.uk
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