Telegraph launches online shopping and fashion mini-site

Telegraph.co.uk has launched a Fashion and Shopping mini-site (fashion.telegraph.co.uk).

The site consists of both articles and e-commerce, featuring a variety of sections.

These include “I-spied”, which shows fashion products alongside clickable “buy” and “love” buttons.

The “buy” button allows the reader to purchase the selected product, while the most “loved” items are featured in the “Most Popular Fashion & Beauty” section.

The site also features articles from Telegraph columnists and fashion experts, alongside stories, galleries and videos.

Additionally, users have the option of signing up to a “fashion newsletter”.

Cruickshank said: “Careful research and planning has gone into designing a site where users are guided from one area of the site to the next in a seamless way which, coupled with the world-class editorial team behind the site, will ensure a hugely interactive and informative experience.”