Telegraph Sees Growth In Young Readers

The Daily Telegraph has proved successful in attracting young and upmarket audiences, according to data from the National Readership Survey, with the paper citing increases of up to 50% in the much sought after 15-24 age group.

In year on year analysis the figures for April to September 2004 show the Daily Telegraph adding more young readers than either the Times or the Guardian, adding 50% compared with an increase of 39% over the same period for the Times and a decline of 11% for the Guardian.

According to the figures, the Telegraph now has more student readers than the Guardian, with an increase of 8% to 101,000 compared with 91,000 for the Guardian, down 19% year on year. According to the NRS, 97% of the Telegraph‘s student readership are aged 15-24.

Commenting on the new figures, Dave King, executive director at Telegraph Group, said: “The strong growth in young readers and students is partly due to the editorial improvements introduced by editor Martin Newland, such as the popular Film on Friday section and our music coverage.”

He added: “It is also pleasing to see that our total readership grew over the period when others were pushing their tabloid version so heavily. These figures surely show the enduring qualities of the broadsheet format.”

The Telegraph Group recently announced the appointment of Katie Vanneck as the company’s new marketing director, joining new executive directors Dave King and John Allwood and continuing the management musical chairs that have engulfed the company since the Barclay brothers took over ownership last year (see Telegraph Titles Poach Times’ Promotions Director).

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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