Teletext Revamp Offers Tailor-Made Ad Opportunities

Teletext is to re-launch its Teletext Holidays text service to enable tailor-made advertising on the platform, paving the way for a range of new advertising opportunities from 1 February.

The revamped product will build on its reputation as one of the UK’s largest travel advertisement mediums, offering new display advertising pages via digital satellite and new branding opportunities for clients.

Enhanced imagery will enable advertisers to replicate the content and quality of wider advertising campaigns across television, press and their own brochures to ensure a consistent brand message across all marketing activity.

Clients using the new product will be given more control over the look and feel of their pages, while banner advertising on Teletext’s holiday index pages will direct consumers to their exclusive areas.

From the consumer’s point of view, the updated Teletext Holidays offers a more attractive proposition, with full-colour pages, easy-to-read fonts, faster, easier navigation and more control when scrolling through pages.

Explaining the significance of the overhaul, Stephen Dunk, deputy managing director of Teletext Holidays TV, said: “It opens up a new world of opportunities to new and existing Teletext advertisers with a raft of innovative ways for them to present their branding and to create their own brochures. It means that Teletext Holidays is further integrated into holiday advertisers wider marketing campaigns and is an even more effective brand building tool for those advertisers.”

Around 2.7 million people use Teletext’s digital services every week, of which 1.5 million view Teletext Holidays pages. Earlier this month the company announced several management changes, intended as a prelude to significant investment and an extension of its digital media in the coming months (see Teletext Reshuffles Management Ahead Of Digital Investment).

Teletext: 0870 731 3000 www.teletext.co.uk