Television Viewing Round-Up: January 2010

The latest television viewing figures, for January 2010, show that BBC One and ITV1 both suffered slight year on year declines in their viewing shares.

BBC Two, Channel 4 and Five were also down on January 2009.

Other channels managed to record a 2.3% increase, however.

All Viewing

BBC One’s share of viewing was down slightly, by 0.1 percentage point to 20.7%, while ITV1 was down 0.3 percentage points to 17.7%.

January saw the return of Dancing on Ice to ITV1’s Sunday evening line-up, and it kicked-off with a peak audience of 9.5 million viewers.

BBC Two fell 1.2 percentage points year on year to 6.9%, the largest decline when looking at all homes, with Channel 4 down 0.3 percentage points to 7.3%.

A 0.5 percentage point decline means that Five’s viewing share now rests at 4.2%.

Other channels were up 2.3 percentage points year on year to 42.4%.

Digital Viewing

In digital homes, ITV1 and BBC One recorded increases in share, with BBC One up 0.7 percentage points to 20.1% and ITV1 up 0.3 percentage points to 17.2%.

Channel 4 was also up slightly, by 0.1 percentage point to 7.2%.

Five’s share fell 0.3 percentage points year on year to 4.2% and BBC Two was also down, by 0.7 percentage points to 6.5%.

Other channels’ viewing share remained static in digital homes.

Sky and Freeview Homes

BBC One was the most popular terrestrial channel in both Sky and Freeview homes, with a 23.7% share in Freeview homes and a 17.5% share in Sky homes.

ITV1, meanwhile, has a 19.2% share in Freeview homes and a 15.4% share in Sky homes.

Other channels have a 51.7% share in Sky homes and a 33.7% share in Freeview homes.

Data to form this report can be found in the Television database. For any assistance please contact the helpdesk on 020 7439 7575.