‘Telling the Truth’ authors at Bucks New University

Mediacom’s CSO Sue Unerman and top brand strategist Jonathan Salem Baskin promoted their new book Tell the Truth: How Honesty is Your Most Powerful Marketing Tool as part of the launch of Bucks New University’s new advertising society ‘AdSoc’ last week.

The authors gave a talk and held a question-and-answer session with students and staff, as well as invited guests of the University’s Clare Business School.

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Senior Lecturer Vic Davies said: “We already have very good on-going relationships with the industry via teaching staff – and via our growing alumni working in agencies – but Bucks AdSoc will provide a forum that is managed and run by students and they will set its agenda. This first event is a great start and the students have already got some great ideas for future events.”