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The Brief – Monday 16 March: Omnicom’s investor day, Google AI sending users to Google, TikTok Radio

The Brief – Monday 16 March: Omnicom’s investor day, Google AI sending users to Google, TikTok Radio

Welcome to the Brief, The Media Leader’s round-up of media news.

💸 At Omnicom Group’s investor day in the US, the holding group giant pushed the expansion of its AI capabilities and debuted a new tagline, “Our right to win”. But CEO John Wren warned that AI services aren’t yet advanced enough to facilitate direct savings for clients. (Patrick Coffee/Wall Street Journal)

📱 Three months into Australia’s under-16 social media ban, and parental monitoring firm Qustodio has found that social media usage among under-16s has only dropped marginally as teens find ways around the policy. (Crikey)

🔁 Google’s AI search features are increasingly linking users back to Google. According to a new study from SEO optimisation company SE Ranking, if you click on a hyperlink in AI Mode, you are likely to be looped into another Google search, as Google.com is the most commonly linked site in the feature. (Wired)

📹 Substack has launched the Substack Recording Studio, a way for users to pre-record and publish a show on the newsletter platform. The feature allows for recordings with up to two guests, and auto-generates clips and thumbnails for sharing. (Substack)

📻 TikTok and iHeartMedia have partnered to launch TikTok Radio, a US radio station featuring the biggest music hits combined with information and chatter based on the latest TikTok trends. (iHeartMedia)

📰 Washington Post owner Jeff Bezos has told staff he has spurned seven offers to sell the paper amid backlash against his changes to editorial policy. (Ben Mullin/New York Times)

🤖 NBCUniversal is launching an AI version of presenter Andy Cohen as part of a new Peacock mobile app experience this summer. A(I)ndy will be able to reference brands as part of various sponsorship deals. (AdExchanger)

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