This year Mediatel will run the event as a full day conference with the morning session set to discuss a range of key industry topics such as data across all devices; new research initiatives; the future of JICS as trading data; VOD, social and mobile measurement.
In the afternoon session delegates will be able to hear presentations from some of the winners from the 2015 MediaTel Media Research Awards, with comment and context provided by the awards judging panel.
In February, Sky Media walked away with the Grand Prix prize for Sky AdSmart at the inaugural awards. Hear from the team behind the winning entry, alongside further category winners: the RAB, MTM and Channel 4.
Eye-tracking specialists, Lumen Research, will also showcase a world-first in the tracking of online display ads during the afternoon – while Mediatel’s head of research and AV, Anne Tucker, will present initial findings from the new Connected Screens survey, which was released this month and tracks the impact of screens and platform technologies on media usage.
Delegates can book tickets for the morning, afternoon or both – and full day tickets are transferable.
Panellists and chairs include:
Torin Douglas, Media commentator // Denise Turner, Chief Insight Officer, Havas Media // Rian Shah, Managing Partner, OMD // Lynne Robinson, Research Director, IPA // Paul Goode, SVP Regional Marketing & Strategic Partnerships, comScore // Caroline Rushton, Director, MTM // Neil Taylor, Senior Research Manager, Channel 4 // Richard Marks, Director, Research The Media // Mark Barber, Planning Director, Radio Advertising Bureau // Brian Jacobs, Founder, Brian Jacobs Associates // Mike Follett, Managing Director, Lumen Research // Leo Malagoni, Insight Controller, Sky Media // James Myring, Director, Media Research, BDRC Continental // Catherine Blizzard, Director of Marketing and Audiences, BBC World Service.
