The specialist interest football magazine sector is doing well; all titles reported increases in circulation in the latest round of ABCs. This success is reflected in the number of launches. A further new title, The Game, will launch on January 12, 1995.
A monthly title, published by the Absolute Magazine Company, it will have a cover price of £1.95 and an initial print run of 100,000. Editorially it will cover everything to do with football, in Europe as well as the UK. Ad manager Michael Paul said it will be an “agressive newsy editorial, relevant, up-to-date and exclusive”.
Colour page rate is £4950.
Contact Michael Paul: 071 713 5116
TOTAL Figures displayed
CP(p)
Freq
JA-J93
JA-J94
%CH
90 MINUTES
65
W
60,001
73,959
23.3
MATCH
70
W
113,202
137,622
21.6
WORLD SOCCER
170
M
46,201
55,623
20.4
SOCCERSTARS
95
M
76,453
85,746
12.2
SHOOT
65
W
132,392
143,737
8.6
WHEN SATURDAY COMES
120
M
35,549
37,829 6.4
6.4
RACING & FOOTBALL OUTLOOK
60
W
21,089
22,169
5.1
FOUR FOUR TWO
210
M
–
58,600 –
Source: ABC
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