The great AI work transformation — with RX Global’s Robin Tapp and Salesforce’s Felicity Starr

AI is changing the world of media and marketing at a rapid pace. But how are brands using the technology to drive better business outcomes and efficiencies?
In part two of a series of special episodes, Robin Tapp, chief intelligence officer at events giant RX Global, and Felicity Starr, regional vice-president at Salesforce, join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
The trio also discuss how work will be augmented by AI transformation, challenges and risks faced by businesses scaling AI use cases and what it means for the future of work.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
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3:31: The importance of centralised data architecture
8:00: Hurdles to AI transformation and concerns over governance
12:04: The potential of agentic tools — and the continued importance of face-to-face interaction
17:12: What is exciting and daunting about AI? Labour impact, data security and model bias
How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr
Behave: Significant gaps exist between C-suite and employees over AI implementation
Cannes reflections: AI took centre stage, but didn’t address our industry’s profound questions
How to hack the attention economy — with VCCP Media’s Will Parrish
How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr
Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin