The Sun plans one-off 3D edition for World Cup

The Sun is set to unveil a special 3D issue with 3D colour ads and editorial in the lead up to the World Cup.

The one-off edition, which will be the first of its kind, will be published on June 5 along with a 3D World Cup fixtures wall chart giveaway.

Sun readers will be given 3D glasses to view the special content, which will also include a 3D Page 3.

The News International-owned paper plans to run a TV ad campaign to promote the 3D issue in May, ahead of its launch.

The company is also expected to increase its print run by hundreds of thousands of copies on the day of its release.

Around 25 of the 2010 World Cup matches in South Africa will be filmed using 3D cameras for the first time.