The Times offers new ‘access one’ approach to advertising

News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.

Combined membership of The Times and The Sunday Times currently stands at 401,000 customers taking out a subscription to print and/or digital packages, representing a year-on-year growth of 22,000.

The new approach, Access One, will allow advertisers to provide a single piece of ad copy that is replicated in size and position across both print and tablet platforms, reaching all readers.

News UK Commercial’s managing director, Paul Hayes, described Access One as the “future of news advertising”.

“It’s about moving beyond the artificial divide between different readership platforms and instead looking at editions and the audiences that they can deliver,” he said.

“Digital news products and websites have an average of 5-10 minutes dwell time, our curated print and tablet editions deliver longer as well as deeper engagement metrics. The incremental audience that this proposition delivers is going to add significant value for our advertisers.”

The news comes as News UK increases its subscription prices for the first time in five years.

Currently, for £2 a week subscribers are allowed seven-day access to both websites, while the £9 a week ‘ultimate pack premium’ gives subscribers access to all Times print and digital editions, the smartphone app, Times+ and a free iPad mini.