The7stars lands AG Barr media account

The7stars has won AG Barr’s media planning and buying account.

AG Barr is the independent soft drinks manufacturer behind IRN-BRU and coordinated the competitive pitch with Ebiquity.

The indie agency’s main brief is to help the IRN-BRU drinks brand return to its heritage as “Scotland’s other national drink” while growing reach with a younger UK-wide audience.

Other AG Barr brands include Rubicon, Barr Soft Drinks and Funkin Cocktails.

AG Barr’s previous media agency was PHD.