the7stars secures Associated British Food media account

the7stars has won the UK media planning and buying account for the grocery division of Associated British Foods (ABF).

The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands, including Kingsmill and Silver Spoon.

Campaign activity will begin in May 2018 with the7stars managing a multi-million-pound budget for the entire range of brands that are managed by ABF’s UK businesses.

The account was secured by the7stars following a benchmarking process over several months. The incumbent was Wavemaker.

“We are very pleased to have been appointed as the UK media agency for such a great portfolio of brands,” said Jenny Biggam, co-founder of the7stars.

“We look forward to working closely with them to deliver creative media campaigns that support continued growth across ABF’s diverse business portfolio, which includes some of the best-loved brands in the UK, such as Twinings, Kingsmill and Pataks.”