the7stars wins £66m People’s Postcode Lottery account

In brief

Independent media agency the7stars has won the UK media planning and buying account for People’s Postcode Lottery.

This follows a four-way competitive pitch handled by MediaSense and led by Dave Singleton, People’s Postcode Lottery’s head of media investment.

The7stars takes over from the incumbent, Dentsu agency Carat, on 1 March and will focus on delivering accelerated ticket sales for the lottery; a third of which goes to charity.