thelondonpaper Sees Circulation Decline In August
thelondonpaper remained ahead of the London Lite in August, although it suffered a month on month decline of just over 54,500 copies.
Its total circulation now stands at around 495,900 copies, whilst the London Lite has a circulation of almost 406,300 after an increase of over 5,700 copies month on month.
The evening paid-for title Evening Standard was up by around 1% month on month, taking its total to around 277,500.
The morning freesheet Metro enjoyed a healthy increase of almost 46,400 copies month on month, to give it a total of nearly 547,000, whilst the business freesheet City AM was down by more than 11,600 copies month on month, leaving its total circulation at almost 81,700.
| Title | Audit | Jul-07 | Aug-07 | Actual Change PoP | % Change PoP |
| Morning Papers | |||||
| City AM | BDP | 93,321 | 81,687 | -11,634 | -12.5 |
| Metro (London) | BDP | 500,563 | 546,959 | 46,396 | 9.3 |
| Evening Papers | |||||
| Evening Standard (London) | ABC | 275,186 | 277,555 | 2,369 | 0.9 |
| London Lite | BDP | 400,571 | 406,295 | 5,724 | 1.4 |
| thelondonpaper | BDP | 550,418 | 495,899 | -54,519 | -9.9 |
| Total London Papers | 1,226,175 | 1,179,749 | -46,426 | -3.8 |
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