‘There are enough TV ads already’

Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV’s This Morning show.

However, a new survey by YouGov (of 2064 adults) shows that the majority of respondents think there is already enough advertising on TV, while one in five believe that product placement will detract from their viewing.

Half of respondents also feel that product placement will make UK TV programmes more like US ones. And while a quarter say they have seen product placement in the UK, one in four couldn’t remember the product and more than a third couldn’t remember what channel they had seen it on.

It’s not all bad news though – 14% of respondents said their perceptions of a brand would become more positive if they saw it in a UK TV programme and the younger the respondent, the more likely they are to have a positive response.

Download YouGov’s report (a PDF complete with graphs), here