Thinkbox Conference Provides Platform To Unveil Research
Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.
The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and data will attempt to provide an understanding of the TV/viewer relationship and suggest ways in which the impact of television has historically been undervalued.
The third age of television is defined as the age of “me TV”, when television content is in the control of the consumer, who can choose what they want to watch and where and when they want it.
The event, to be held at the Roundhouse Theatre in London on 27 February, will be open to around 500 brand marketers, planners and buyers, and will involve debate, industry speakers and workshops. It is planned that as much of the day as possible will be available to view online afterwards.
Tess Alps, chief executive of Thinkbox, said: “[People] are watching more commercial broadcast TV than ever, as well as newer forms of TV. This will not be your typical kind of conference in that we’re taking the principles of new media and putting them into practice.
“TV is undergoing significant change; adding new platforms and devices and breaking into new out-of-home environments. But all change brings anxiety… We can explain the bits people find scary about the way television is changing and give ideas about how brands can approach it and integrate within existing activities,” she added.