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Thomson Intermedia Unveils First Results Since Float

Thomson Intermedia Unveils First Results Since Float

UK media monitoring company Thomson Intermedia has issued its first set of financial results since floatation on the Alternative Investment Market (AIM) on 5 May last year.

The group, which monitors ad rates and media coverage for marketeers, unveiled a pre-tax loss of £2.9 million, in line with expectations. Turnover rose by 22% to £2.14 million.

The group says that clients to its ART and DART media monitoring systems grew by 32% and 41% respectively during the year. Clients include British Airways, Vodafone, Centrica and Morgan Stanley Dean Witter.

During the year Thomson also completed development of outdoor and internet advertising monitoring products. A TV advertising monitoring product, Fusion, is planned for first half of this year.

Sarah Jane Thomson, Joint Chief Executive commented: “Our first year as a public company has been rewarding. We have made significant investment in both our research division and in our unique technology and as a result have been able to develop and introduce several new products. Our expanding client base has responded well to these services and is demonstrating increasingly strong interest. As a result, Thomson Intermedia remains in a very strong position for the future.”

The company is hoping to benefit from the current advertising slowdown, in that companies will turn more to marketing analysis services to ensure their spend is more effective.

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