Times Launches Trade Campaign Following ABC Results

The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.

The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is pinning the campaign on its ABC results for May, which rose by 2.3% compared with the same month last year.

The Times also states that its full price sales are up by more than 3% and is hoping to see increased advertising as a result.

However, in year on year analysis of the six months to May the newspaper’s circulation can be seen to have dipped by 1%, in stark contrast to its key rival the Independent, now publishing in tabloid-only form, which saw a rise of 14% in the same period.

Mike Gordon, commercial director for Times Newspapers Ltd, said: “The May ABCs show that more and more readers are coming to The Times and we are delighted with the figures. Unlike most other newspapers, TNL continues to innovate and to invest in its product to ensure that our advertisers can reach the best audience in the market.”

Earlier this month The Times extended the distribution of its tabloid edition, making it available nation-wide, but insisting it would not follow the Independent in going tabloid only, claiming to be committed to publishing its broadsheet version alongside the commuter-friendly compact (see Times Rolls Out Compact Edition Across The UK).

The Times: 020 7782 5000 www.timesonline.co.uk

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