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Titan Outdoor to launch digital network in UK shopping centres

Titan Outdoor to launch digital network in UK shopping centres

Titan Outdoor logo

Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.

The roll-out of over 100 screens follows last month’s sale of its roadside estate to rival firm Primesight.

Beginning in October, the D6 format will be situated in 18 of the top 30 ranked shopping centres in the UK, including Bluewater in Kent and Lakeside in Essex.

Following a trial, screens are already up and running at Centre:MK in Milton Keynes, with the full network expected to be completed by November.

Jon Slatkin, chief executive of Titan Outdoor UK, said:  “Now that Titan is firmly focused on rail and retail out-of home opportunities we will be working hard to improve the experience for advertisers.

“We’ve been delighted with the success of D6 in our rail environment and believe this will be emulated across premium shopping malls, offering advertisers the opportunity to enhance their 6-sheet campaigns with added standout and flexibility.”

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