TiVo and PayPal team up for interactive advertising
TiVo and PayPal have announced at the TV of Tomorrow Show 2012 in San Francisco that they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal. This integration creates a new opportunity for advertisers and brands to connect with TiVo users and to turn their 30-second spots and interactive TiVo ad placements into actionable purchasing opportunities through a one-time account link.
“In today’s fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it’s important to find creative ways to get in front of viewers,” said Tara Maitra senior vice president, general manager, content and media sales, TiVo Inc.
“TiVo’s interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer’s terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup. PayPal’s expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers.”
Scott Dunlap, vice president of emerging opportunities and new ventures for PayPal, said, “At PayPal we have been redefining commerce from online to mobile to offline and we see television as the newest channel in commerce. Teaming up with TiVo will help us connect merchants and consumers via the TV set in the fastest and safest way possible. We are excited about the prospect of delivering a more complete and seamless couch commerce experience.”
TiVo’s other interactive advertising solutions are currently being used by various leading brands in a host of industries as they allow advertisers to target consumers in a time-shifted world without unwelcomed interruption and offer them the option of exploring products that interest them.
TiVo will be working with its advertisers and agency partners to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. This solution will also be available to TiVo’s MSO customers such as RCN, Suddenlink and more. Products purchased through PayPal will be charged to the TiVo user’s PayPal account through a secure transaction and shipped to the address the user has registered with PayPal for deliveries. Orders will be fulfilled either by the advertiser or a trusted merchant that accepts PayPal for payment.