Taylor Nelson Sofres (TNS) is in talks with Germany’s GfK over a nil-premium merger which would create the world’s second largest market information group by revenue.
The merged group would have a combined valuation of over £1.4 billion and would be renamed GfK-TNS.
Shareholders of GfK and TNS would each hold 50 percent of the merged group.
The two groups said negotiations would continue and there could be no certainty that a transaction would occur.
David Lowden, Chief Executive of TNS said: “The market has long seen these two companies as ideal partners and now is the right time to bring them together. This is a partnership that would create a global leader across our market sectors bringing new capabilities and value to our clients through the combination of strong syndicated and custom services. The merger would also create substantial value for both sets of shareholders.”
Prof Dr Klaus Wubbenhorst, Chief Executive of GfK said: “The combination of GfK and TNS would create a global leader in our industry. The two companies are a perfect fit and have a long and successful track record of working together. I have always believed that a combination would be in the best interests of customers, employees and shareholders.”
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