Total Film gets new look
Future has revamped its movie magazine Total Film and announced the development of an iPhone app for the brand.
It said it is attempting to increase the magazine’s reach by increasing its exposure to 18-to-34 year old cinema-goers, through existing print and digital offerings as well as forthcoming mobile and event spin-offs.
The title has had a full front-to-back redesign, with a new size format and increased pagination, and new regular sections. Future said that the new layout will increase opportunities for advertisers.
The Total Film iPhone app is due for release in August. Costing £1.79, the app has the latest news, reviews and trailers from TotalFilm.com, and features not available through the website, including cinema listings, show times and directions.
Nial Ferguson, publishing director for Future’s Entertainment and Tech Lifestyle portfolios, said: “We’re delighted to be kick-starting the next stage of Total Film’s development with a full revamp of the magazine.
“With the film industry and movie going experience continuing to evolve, there has been a tremendous amount of research and creative work behind the scenes to ensure the refreshed Total Film will appeal to committed movie enthusiasts, across all its brand platforms. The launch of the Total Film iPhone app alongside our strengthened print and online offerings prepares us for further developments in coming months.”
The new look Total Film hits newsstands today, with a coverprice of £3.99.