TouchPoints3: Britons spending more time online
People in the UK are spending more time online, using mobile phones and using social networks, according to the new TouchPoints3 survey.
The survey found that 75% of adults use the internet each week, up from 53% in 2006. The amount of time people spend online has increased by 38%.
The time spent social networking has increased to 37%, compared to 16% in 2006.
Television remains the most popular medium, in terms of average hours consumed and reach, at 3.7 hours and 98%.
Radio had 2.1 hours average consumption, and 89% reach. The internet measured in at 1.8 hours and 75%.
Less than 20% of adults watch television and video content online, and for 15 minutes per day.
43% of 15-24 year-olds reported an increase in time spent online, compared to 20% growth among 55+ users.
Other findings include:
- Television viewing fell 5% since 2008
- Radio listening increased by 1% since 2008
- Reading fell by 5% since 2008
- The BBC reaches 98% of all adults via at least one of its television, radio, online and magazine options (Sky reaches about half that number)