Transvision Fills Stations With Muller Love

Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.

The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week leading up to Valentines Day, when new creative was screened, and a live “Muller Love Stage” event was set up in each station, including “cupids” distributing money-off coupons for Muller products.

A spokesman for the advertiser said: “Maiden and Transvision have allowed us to create a piece of theatre and go beyond the traditional. The unique combination of flash animation and the sheer physical presence of the Transvision screen really achieved impact. Alongside this, the live events created a sense of occasion and allowed us to target and interact with an audience that is difficult to reach with other media”

Transvision’s plans for later this year include bespoke packages themed around Budget Day, Wimbledon and the World Cup. The Wimbledon sponsorship package would be centred around Wimbledon station, where floor panels, banners and 48 and 6 sheet posters would be offered to achieve dominant coverage. In addition, stations likely to be used by visitors on their way to Wimbledon would also be targeted, including Transvision screens at Victoria, Waterloo, Euston and Liverpool Street.

Maiden: 020 7838 4000 www.maiden.co.uk

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