Travel Supplements Offer Targeted Telegraph Advertising
The Daily Telegraph has announced a range of travel and tourism supplements to be published throughout 2005, following advertising deals totalling in excess of £500,000.
An initial five supplements are slated to appear in the newspaper throughout January and February, with many more still being planned by the Telegraph editorial team.
A 24-page half colour tabloid supplement entitled, and covering, the London Boat Show will kick off the series on 6 January, sponsored by Schroders, the global asset management company, and Sea Britain, a subsidiary of Visit Britain. The supplement marks the first time the Telegraph London Boat Show supplement has received sponsorship and will see the supplement reproduced online and supported by banners.
In addition to the supplement copies included with the newspaper 25,000 copies will be distributed at the Show with a concurrent Telegraph promotion running at the event with Nielson, the activity holiday company and Sea Britain.
A supplement published on 22 January will promote Cathay Pacific through a 16-page full colour tabloid focusing on the airline’s destinations around the world. As with the London Boat Show operation, the supplement will be reproduced online with external links to all advertisers.
Two supplements will feature on 29 January, promoting the Portugal Tourist Office and Azores’ airline SATA through an 8-page A4 glossy supplement focusing on the Azores, while a 16-page half-colour tabloid section will promote Page & Moy and Complete Cruise Solutions covering several major cruise brands.
The last confirmed supplement will be bundled with the newspaper on 12 February, dubbed South Africa Tourism and featuring information on Cape Town, Eastern Cape, the Garden Route and Sun City in a 16-page tabloid supplement. The supplement will be co-funded by Gold Medal Travel as well as South African Tourism. It too will be reproduced and supported online.
All the deals were secured by Kimberly Butler, strategic planner for Telegraph Group’s commercial development department. Commenting on the supplements she said: “The new year is a strong period for the travel industry and The Daily Telegraph is an ideal platform for advertisers to reach regular high-end leisure travellers. Recent Telegraph Sections 2004 research has proven that The Daily Telegraph travel section is well read and that of those who read it, 88% had taken two or more holidays abroad in the last twelve months.”
The newspaper recently created a special luxury goods supplement showcasing everything from precious jewels to the sleekest gadgets in the run up to the typically retail-intensive Christmas period. The 48-page Luxury that Lasts supplement wrapped the Daily Telegraph Magazine and featured double page ads for a number of top-end brands including Louis Vuitton, Patek Philippe, Prada and Burberry (see Telegraph To Publish Special Luxury Goods Supplement).
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
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