Tremor adds connected TVs into its video network

Online video network Tremor Video is moving towards connected TVs following the addition of a series of Internet TV partners to its network of publishers in the US.

According to reports from MediaPost, Tremor’s move to include connected TVs as part of its advertising proposition follows on from YuMe’s recent deal with LG to run Toyota ads and Rovi’s activity on Sony and Samsung connected TVs.

Tremor is adding Internet-connected TVs to the mix this quarter with new partnerships with Samsung, Panasonic, LG and Phillips TVs through a software partnership with Israel-based justAd.TV. Those are in addition to Tremor’s existing partnerships with Roku and Boxee to deliver ads across those over-the-top devices as well.

Read the full article in MediaPost.