Piers North will be joined by Jenny Thomson in helping to lead the commercial team.
Trinity Mirror has boosted its commercial division with the appointment of a further two digital advertising executives this week.
Piers North joins the business in November as digital strategy director.
In his role, North will help drive the company’s digital strategy and partner with digital product development teams across Trinity Mirror.
North joins Trinity Mirror from Yahoo UK where he was strategy director, responsible for delivering the go-to-market plan for products, both consumer and advertising, and key client activation.
Additionally, Yahoo’s Jenny Thomson has been appointed ad operations director.
In her role, Thomson will lead on operational support for sales, linking operations teams in London and Manchester.
Both new hires will be key members of the commercial leadership team and report into James Wildman, chief revenue officer.
“I’m thrilled to welcome Jenny and Piers to our team and look forward to working with them to further accelerate our digital advertising capabilities,” said Wildman.
“Both have an outstanding track record for driving business change and building winning teams in TV, online and mobile, in the UK and internationally.”
Wildman will be joining a commercially focused panel discussion at MediaTel’s Future of National Newspapers event on 29 September. He will be joined by a number of other senior figures from the sector to discuss the different business models, data and ad opportunities across the newspaper groups.
For more information, please visit the events website.
