TV ad budgets shifting to online video

Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.

“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased resources devoted to it are coming from television budgets,” said Andy Tu, vice president of marketing for Break Media.

Break Media claims that more than 90% of all advertisers plan to use video advertising networks in the coming year.

Forrester Research expects online video advertising to reach $2.0 billion this year and $5.4 billion in 2016.

Read the full MediaPost article here.