Television adspend in the UK should experience modest growth in the third quarter, according to a forecast from ZenithOptimedia.
A report in MediaWeek says that the TV market has been boosted by substantial growth in categories such as internet search, gambling and leisure, alcohol, food and retail, against a weaker performance in traditional areas such as telecoms, music and cars.
| UK Advertising Expenditure Comparisons – Year-On-Year % Change At Current Prices |
| Year |
Total |
Papers |
Magazines |
TV |
Radio |
Cinema |
Outdoor |
Web |
| 2000 v 1999 |
10.7 |
12.1 |
5.0 |
6.6 |
14.7 |
3.8 |
24.8 |
200.0 |
| 2001 v 2000 |
-4.3 |
-2.3 |
-1.9 |
-9.5 |
-8.6 |
27.5 |
-2.8 |
8.0 |
| 2002 v 2001 |
0.3 |
1.8 |
-5.9 |
4.4 |
1.2 |
10.8 |
3.6 |
18.8 |
| 2003 v 2002 |
3.5 |
1.5 |
-2.2 |
0.9 |
6.7 |
-0.6 |
12.0 |
107.3 |
| 2004 v 2003 |
8.3 |
4.5 |
3.7 |
6.9 |
3.6 |
6.5 |
7.9 |
91.0 |
| 2005 v 2004 |
3.3 |
-3.9 |
-0.5 |
1.9 |
-4.3 |
-1.8 |
6.9 |
65.7 |
| 2006 v 2005 |
1.4 |
-4.3 |
-3.3 |
-5.0 |
-4.3 |
0.0 |
4.1 |
47.5 |
| 2007 v 2006 |
3.6 |
-1.7 |
0.1 |
0.0 |
1.7 |
0.6 |
4.0 |
26.8 |
| 2008 v 2007 |
5.1 |
0.6 |
0.2 |
2.0 |
0.9 |
1.2 |
4.6 |
22.6 |
| 2009 v 2008 |
5.2 |
1.0 |
0.8 |
1.5 |
1.8 |
1.2 |
3.9 |
19.7 |
| Source: ZenithOptimedia |
The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0% (see UK Adspend Reached £4.2 Million In Q1 2007)
In other research, the AA revealed that advertising expenditure in the UK passed £19 billion in 2006 (see UK Adspend Passed £19 Billion In 2006).
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